Roles and responsibility

• Develop and implement optimal trade marketing/channel strategy (price, placement, and promotion) based on consumer, shopper, and channel insights, to achieve sales target & category growth and market share within brand guidelines
• Develop promotion strategy to drive offtake, including Return on Investment (ROI) planning for pre-promo and review for post executed promotion in effort to drive continuous improvement for future programming.
• Building Go to Market strategy to provide value for customer and achieve competitive advantage.
• Collaborate with shopper to develop and communicate sales and execution channel standard (look of success) of each program
• Work closely with marketing/sales (commercial team) to review the effectiveness of trade marketing plan and activities.
• Work with distributor team for excellent execution of trade marketing strategy, BTL brand plans and activation
• Deliver sales target while managing budget for efficient BTL performance and continuously improve to optimize profitability
• Leading the translation and execution of the marketing strategy into impactful retailer program, respecting and tracking budget and commercial target. Also, implementing and monitoring/improving processes to link all marketing activities with the activities of sales team.
• Ensure smooth new product launch and review product performance with commercial team
• Bridging all related parties (demand& supply, commercial, operation) to ensure product availability, performance and brand presence in market, while manage price stability and promo guideline with sales/marketing.

Qualifications

• Bachelor’s or Master degree in any subject (Business management, engineering, sciences)
• Minimum 3 years of working experience in trade marketing/channel development, or similar role, within the pharmaceutical or FMCG industry
• Excellent data analysis skill and love crunching number
• Possess good business acumen, financial projection and cost control capability
• Time and project management skills
• Adept personality and able to work with multiple stakeholder

Apply to

Email: hem.chanmony@kalbeinternational.com

Tel: 017 728 457

Address: Morgan Tower, 14th floor, Room 8B-13, Sopheakmongkul, street Village 14, Phnom Penh